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Commission Implementing Regulation (EU) 2025/1410 of 9 July 2025 on the format, template and technical specifications of the labels and transparency notices of political advertisements in accordance with Articles 11 and 12 of Regulation (EU) 2024/900 of the European Parliament and of the Council

Commission Implementing Regulation (EU) 2025/1410 of 9 July 2025 on the format, template and technical specifications of the labels and transparency notices of political advertisements in accordance with Articles 11 and 12 of Regulation (EU) 2024/900 of the European Parliament and of the Council

THE EUROPEAN COMMISSION,

Having regard to the Treaty on the Functioning of the European Union,

Having regard to Regulation (EU) 2024/900 of the European Parliament and of the Council of 13 March 2024 on the transparency and targeting of political advertising(1), and, in particular, Article 11(4) and Article 12(7) thereof,

Whereas:

  1. Regulation (EU) 2024/900 lays down harmonised rules for political advertising and related services and on the use of targeting techniques and ad-delivery techniques that involve the processing of personal data in the context of online political advertising. As mentioned in recital 2 of Regulation (EU) 2024/900, political advertising can be disseminated or published via traditional offline media, such as newspapers, television, and radio, but also increasingly via online platforms, websites, mobile applications, computer games and other digital interfaces.

  2. Article 11(4) and Article 12(7) of Regulation (EU) 2024/900 require the Commission to adopt implementing acts establishing, respectively, the format and template of the labels referred to in Article 11(3) of that Regulation and the format and technical specifications for the transparency notices referred to in Article 11(1)(e) and Article 12 of that Regulation.

  3. Article 11(1) of Regulation (EU) 2024/900 requires political advertising publishers to ensure that each political advertisement is made available together with the following information in a clear, salient and unambiguous way: (a) a statement that it is a political advertisement; (b) the identity of the sponsor and, where applicable, the entity ultimately controlling the sponsor; (c) where applicable, the election, referendum, legislative or regulatory process to which the political advertisement is linked; (d) where applicable, a statement that the political advertisement has been subject to targeting or ad-delivery techniques; and (e) a transparency notice containing the information referred to in Article 12(1) of that Regulation, or a clear indication of where it can be easily and directly retrieved. Pursuant to Article 11(2) of Regulation (EU) 2024/900, political advertising publishers are also required to ensure the completeness of the information listed in paragraph 1 of that Article, and the accuracy of the information of where the transparency notice can be retrieved.

  4. Pursuant to Article 11(3) of Regulation (EU) 2024/900, the information referred to in Article 11(1) of that Regulation is to be provided in the form of a label included in the political advertisement and adapted to the medium used by the political advertisement. According to Article 11(3), second subparagraph of Regulation (EU) 2024/900, such labels are to be prominent, are to enable individuals to easily identify a political advertisement as such and are to remain in place if the political advertisement is further disseminated.

  5. Article 11(1)(e) of Regulation (EU) 2024/900 requires political advertising publishers to ensure that each political advertisement is made available together with a transparency notice containing the information referred to in Article 12(1) of that Regulation, or with a clear indication of where such transparency notice can be easily and directly retrieved. Pursuant to Article 12(3) of Regulation (EU) 2024/900, transparency notices are to be included in each political advertisement or always be easily retrievable during the period of publication of the political advertisement. They are also to be kept up to date during the entire period of publication of the political advertisement, presented in a format which is easily accessible and, at least when the political advertisement is made available electronically, available in a machine-readable format, and they are to be written in the language of the political advertisement.

  6. As highlighted in recital 87 of Regulation (EU) 2024/900, information to be provided on the use of targeting techniques and ad-delivery techniques should be presented in a format which is easily accessible, clearly visible, user-friendly, including through the use of plain language, and accessible for persons with disabilities.

  7. In addition, Article 12(4) of Regulation (EU) 2024/900 requires political advertising publishers to retain their transparency notices together with any modifications that were made to those notices for a period of seven years after the last publication of the political advertisement concerned.

  8. Furthermore, Article 11(5) of Regulation (EU) 2024/900 provides that Member States, including competent authorities, and the Commission are to encourage the drawing up of voluntary codes of conduct intended to contribute to the proper labelling of political advertisements.

  9. It is necessary to establish the format and the template of the labels and transparency notices, and to ensure that they are adapted to the medium used by the political advertisements. General requirements should be set out for labels and transparency notices of offline and online political advertisements to cover the broad range of physical and digital forms of publication, including, where applicable, merchandise. Additional requirements should address the specificities of linear and on-demand audiovisual media services and linear and non-linear radio services, as well as the distinct format of printed media, such as newspapers, magazines, brochures, booklets, flyers, posters or leaflets, and the particular features of the digital media, including online platforms, websites, mobile applications and computer games.

  10. Best use could be made of user interface elements facilitating navigation and information display in the online medium, such as thumbnails, icons, nested displays, pop-up windows, or overlay in-app messages, to present labels and ensure that citizens easily recognise political advertisements online without engaging with the political advertisement itself.

  11. It is important to establish technical specifications for transparency notices made available online. These technical specifications should be without prejudice to the technical requirements on the transmission of information to the European Repository for online political advertisements, which is necessary for political advertising publishers to comply with their obligations under Article 13(2) and (4) of Regulation (EU) 2024/900.

  12. In order to ensure accessibility for persons with disabilities, the relevant accessibility requirements set out in Annex I to Directive (EU) 2019/882 of the European Parliament and of the Council(2), such as the ones set out in Section III thereof, should be taken into account at the publication of transparency notices.

  13. This Regulation takes into account the specific needs of micro, small and medium-sized undertakings, in line with the principle of proportionality.

  14. The European Data Protection Supervisor was consulted in accordance with Article 42(1) of Regulation (EU) 2018/1725 of the European Parliament and of the Council(3) and delivered its opinion on 17 June 2025.

  15. The measures provided for in this Regulation are in accordance with the opinion of the Committee referred to in Article 29(1) of Regulation (EU) 2024/900,

HAS ADOPTED THIS REGULATION:

Article 1

1.

Labels referred to in Article 11 of Regulation (EU) 2024/900 shall comply with Annex I and II to this Regulation.

2.

Transparency notices referred to in Article 12 of Regulation (EU) 2024/900 shall comply with Annex I, II and III to this Regulation.

Article 2

This Regulation shall enter into force on the twentieth day following that of its publication in the Official Journal of the European Union.

It shall apply from 10 October 2025.

This Regulation shall be binding in its entirety and directly applicable in all Member States.

Done at Brussels, 9 July 2025.

For the Commission

The President

Ursula von der Leyen

ANNEX IFormat of labels and transparency notices

1. General requirements

1. This section sets out common requirements for labels and transparency notices of political advertisements applicable to all forms and means of publication, dissemination and delivery of political advertisements.

2. The label must be included in, affixed to or associated with the political advertisement in a clear, salient and unambiguous manner, to give the reader, viewer or listener adequate notice of the information set out in Annex II to this Regulation.

3. A label is not clear, salient and unambiguous, if it is, to the average person, difficult to read, view or hear, or if it is easily overlooked, including because it does not stand out clearly from the political advertisement or due to the configuration of the medium of publication or dissemination.

4. Visual labels and transparency notices shall be legible, in fonts of adequate size and suitable shape, adapting to the publication medium and using sufficient contrast, as well as adequate spacing between letters, lines and paragraphs.

5. Audio labels shall be clearly and articulately pronounced in a formal tone. Audio labels shall not be accompanied by background sounds.

6. Where a webpage link, QR code or equivalent user-friendly technical measures are used to provide a reference to where the transparency notice can be retrieved from, they shall lead directly to the transparency notice.

7. QR codes shall be in high contrast to the background colour of the labels and of a size that is easily readable by a commonly available QR code readers, such as those integrated in hand-held communication devices.

2. Specific requirements for television and radio

1. This section applies to labels and transparency notices of political advertisements made available through audiovisual media services, in the meaning of Article 1(1)(a)(i) of Directive 2010/13/EU of the European Parliament and of the Council(1), as well as through linear and non-linear radio services.

2. Visual labels shall be shown for the entire duration of the political advertisement. Alternatively, visual labels may be shown as a full screen at the beginning or at the end of the political advertisement if:

  1. they appear for at least 3 seconds; and

  2. the statement indicating that the advertisement is a political advertisement, the name of the sponsor and the webpage link to the transparency notice are visible in a clear, salient and unambiguous manner for the entire duration of the political advertisement.

3. The label may be provided as a combination of visual and audio formats, by using, as relevant, the templates set out in points 1 and 2 of Annex II, provided that point 2(b) is complied with.

4. Audio labels shall be announced at the beginning or the end of the political advertisement.

3. Specific requirements for printed media

1. This section applies to labels and transparency notices of political advertisements made available through printed media.

2. The label shall, as a rule, be contained in a single printed box.

3. Where it is included in the same printed material as the political advertisement, the transparency notice shall, as a rule, be contained in a single printed box.

4. The label and the transparency notice shall be displayed in high contrast to the background.

4. Specific requirements for digital medium

1. This section applies to labels and transparency notices of political advertisements made available digitally, with the exception of audiovisual media services in the meaning of Article 1(1)(a)(i) of Directive 2010/13/EU and of linear and non-linear radio services.

2. Where political advertisements are made available in a video format, visual labels shall be shown for the entire duration of the political advertisement. Alternatively, visual labels may be shown as a full screen at the beginning or at the end of the political advertisement if:

  1. they appear for at least 3 seconds; and

  2. the statement indicating that the advertisement is a political advertisement, the name of the sponsor and the webpage link to the transparency notice are visible in a clear, salient, and unambiguous manner for the entire duration of the political advertisement.

3. User interface elements facilitating online navigation and information display may be used to present the label provided that point 2(b) is complied with without taking any additional action.

4. Visual labels shown or presented in accordance with point 3 shall appear as dark text on a light background.

5. Where political advertisements are made available in an audio format, the label may be provided in an audio format if it complies with the following requirements:

  1. it is audible without taking any additional action;

  2. it is announced at the beginning or the end of the political advertisement.

6. The label may be provided as a combination of visual and audio formats by using, as relevant, the templates set out in points 1 and 2 of Annex II, provided that point 2(b) is complied with.

ANNEX IITemplates for labels and transparency notices of political advertisements

ANNEX IIITechnical specifications for transparency notices