The [European] Commission may by decision impose fines on undertakings and associations of undertakings where, either intentionally or negligently:
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they infringe Article [101 or 102 TFEU]; or
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they contravene a decision ordering interim measures under Article 8; or
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they fail to comply with a commitment made binding by a decision pursuant to Article 9.
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Where the infringement of an association relates to the activities of its members, the fine shall not exceed 10% of the sum of the total turnover of each member active on the market affected by the infringement of the association.